How to Sustain Your Book Marketing Campaign

If you get into a conversation with any writer, he would probably say that he’d rather focus on the creative part of writing rather than on the business side of marketing his book. This would be the ideal scenario for most authors. Self-published writers on the other hand have a very different experience. Besides mastering the creative process, they are also expected to attend to the marketing and promotion of their works.

As a self-publisher, you have so much more on your plate than if you went by traditional publishing methods. On top of everything else, you also have to ensure that the book marketing campaign strategies you employ are sustainable over time. Indeed, your work is never finished if you are engaged in self-publishing. Take heed of the following tips for author marketing services that will not fail to give you results over time.

  • Be more involved in your campaign.

Many authors have succeeded in their literary careers because they were able to recognize the significance of marketing, advertising and publicity in their self-publishing ventures. Writing a book may be a creative endeavor, but after that you must learn how to sell it to your target audience. This part would need some business-minded thinking from you. With every new manuscript you complete, it is essential that you think up a comprehensive marketing plan suitable for it afterwards.

  • Always give it your full effort.

On the other hand, many campaigns also fail because authors were content to just lay back and wait for results, or limited themselves to safe and conventional methods. For instance, if you only opt for promoting the book on your website and don’t harness the power of social media to create buzz about it, then you are sure to fail in your endeavor. A sure-fire marketing campaign that proves effective typically includes press releases, book reviews, social media, television and radio interviews, and many other tools and services.

  • Use the World Wide Web to your advantage.

Authors today have it a lot easier than their counterparts in the earlier decades. Why? It’s because they have the Internet as a powerful tool that they can apply in their own campaigns. As a self-publisher, there are so many ways that you can make the dynamics of the Web work to your advantage. You can drum up interest in your book through social media marketing techniques, provided that you don’t get too aggressive about it, else you will annoy and alienate your readers. Keep in mind that your main aim is to create followers and contacts online who can help to create buzz about your work through word-of-mouth.

  • Sharpen your focus.

It is very difficult to get attention when you have lots of competitors and a very congested market to deal with. In book marketing, it would do you a lot of good if you focus on promoting to the particular group of readers who are sure to appreciate and consume the type of content that you produce. This way, your efforts and resources are streamlined and you can increase your chances of being successful.

  • Make sure you have the resources.

Self-publishing is not only a difficult endeavor; it is also a financially taxing one. You have to have sufficient funds, especially since book marketing is a continuous, non-stop effort. There are ways, however, of ensuring that you don’t spend that much by looking for a provider that offers effective yet cost-friendly publishing and marketing services and packages, such as BookWhirl.

Sustaining your book marketing campaign is not going to be all that simple and easy. This is why you need a partner who can keep up with your demands and needs as an author trying to make it to the big league on his own. If you are interested to learn more ways in which you can promote your book effectively to your audience, log on to the BookWhirl website, access their Facebook page, or follow them on Twitter.


One thought on “How to Sustain Your Book Marketing Campaign

  1. This fascinating. I have run an internet company for 15 years, so I know a lot about marketing, especially internet marketing. Now I have published my first novel and I am learning to apply my skills to selling my book. A lot of writers will probably say that ‘books are different’ but as far as I can tell, they’re not. Selling is selling. It’s all about making connections, delivering a clear message and giving your reader a reason to buy your book. Price isn’t so important I suspect.

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