You are not the only one in the world spending time to think of a strategy that would bring your book marketing to success. Each writer shares his own challenge. Due to a very high competition among writers today, not all have succeeded. And, for those who have done things right in the process, of course they are able to reap what they’d sown. So, here are some significant things to consider so to make your book marketing right.
Identify the problem
Book marketing ideas are simply you call the LEADS. You have the option to respond and deal with these ideas or dump them somewhere. What you can do is to make business with these ideas—invest through them and gain some profit in the end. Let’s say your promotional plan for your book is one of the trending book marketing services called, book trailer.
The fact that over 3 billion videos are viewed every day, most of the publishing companies these days are now offering this kind of service. However, you can’t just opt for the service without knowing why. You need a marketing service that answers to what your book really wants. Therefore, you need first to identify the challenging part in order for your book to get noticed and you choose the service that surely corresponds to it.
How would you know the challenge?
Most self-published authors do the initiatives for their book advertising campaigns. Social media for example have become their haven. They have their own accounts on Facebook, Twitter, LinkedIn, and the like, where they can start advertising their books. Some authors are posting some verses of their books to see if there are those followers and friends who would express appreciation or would share to others.
Other ways include community involvement such as book fairs and meeting up with other authors and fans. While these services are really a great option, they do not fit to all book needs. This is where you can identify the problem. It only means that you need to do something different from what has been commonly done by some when you are not seeing positive results on your end.
Other way to identify the challenge for your book promotion is through getting some professional help. Professional book consultants can surely help you identify the best marketing tool for your work. The good thing is that almost all self-publishing companies offer free book consultation.
Give a smart solution
Let’s go back to the book trailer service. As I was saying, this kind of service is so famous anywhere in the world due to billions of videos viewed every day. And so, companies are offering these to authors as it seems so effective to make a trailer for your book and be watched by people online.
When you read the description on how a book trailer is made, you would think that you can just do that by yourself. Sure, anyone can make a book trailer. Perfect! Then, you start uploading it online only to get lesser likes and comments. Why?
That’s the main reason why publishing companies hire professional people who can create a proficient work. Proficiency is always necessary to get your book marketing done in utmost way. Well, that’s my point: in order to profit from your investment, make it professional. This doesn’t only apply to this specific service but to all book marketing services you might get interested in your journey.
Marketing your book the right way is easier than doing an experiment in your science subject. While you need to identify the problem, it doesn’t need the standard formula to come up with the best solution. The only things you generally need are your brilliant ideas, intelligence in identifying what you need, professional skills, and the ability to ask for help when necessary.