Consumer to consumer’s product promotion through word-of –mouth could be considered as one of the most crucial forms of marketing as it suggests either eminent success or deep failure. Nonetheless, in the world of publishing, this marketing strategy greatly helps authors of notable work in gaining hoard of audiences ,while gives less favored authors constructive comments and suggestions for future writing venture – book review as this marketing technique is called.
No writer would dare invest much of his time, money and effort in coming up with a manuscript with no guarantee of acquiring sales. Every writer aims at gaining wide-range of readers that would pay-off their investments. Nevertheless, readers- acting cleverer than writers – makes sure that the story behind a single paperback is worth their hard-earned dollars. Clever readers then – before taking a pick of one’s work – get acquainted with varied marketing strategies which promote that certain book – from watching book trailers to reading media release campaigns. These strategies may help in convincing a reader to purchase one’s work, but word-of-mouth promotion from one reader to another is a more powerful convincing technique, giving the book utmost credibility.
However, with books all aiming at getting noticed, how can one’s work be qualified for a good review? Does one have to exert much effort in doing so?
Once a book reviewer finds one’s work remarkable, convicting recommendations from these analyst and critics are expected to reach new fans. Through constructive analysis of one’s work, hoard of readers are now anticipating to take a pick of one’s book. Sounds great how effortless the process takes by just letting these critics do their part. On the other hand, every author must do their part of providing these reviewers worth-reading materials so as to expect positive reviews. The review then greatly depends upon the quality of the material one has.
Even so, if one opts for a quality endorsement that the consumers could trust, BlueInk Book Review and Kirkus Book Review are just few of those book review services that provide proficient and constructive analysis of one’s work.
Nonetheless, whichever marketing strategy one makes use of, the story behind one’s manuscript – how the characters, and the events in the story affect and influence the readers – is the best weapon an author could exploit so as to excel from the rest.